The phrase refers to software applications designed for the iOS operating system (iPhones) that enable users to control Element brand televisions. These applications typically mimic the functions of a physical remote control, offering features such as power on/off, volume adjustment, channel selection, and menu navigation directly from a smartphone.
The utility of such applications stems from their convenience. They eliminate the need to locate the physical remote, reduce reliance on battery-operated devices, and consolidate control of multiple devices within a single smartphone. These apps also often incorporate advanced features not found on standard remotes, such as keyboard input for smart TV functions and personalized control schemes. The proliferation of smart TVs has driven the demand for these applications as consumers seek more integrated and streamlined entertainment experiences.